A tutorial video, be it one made for business or academics, may look a
bit petty on the hindsight but it does have a whole lot of power to
tell the audience a convincing narrative within that short 2 to 3
minutes time frame provided it’s made in the right way. A well-scripted video can go a long way in boosting your online tutoring credibility, on the whole.
So how can you prepare a 100% unique and awesome tutorial video right out of nothing? The following tips can help.
1. Keep your script short and right to the point
A tutorial video doesn’t always have to resemble a lecture in a
classroom. In fact, the shorter it is, the better it’s going to be. And remember to not prioritize on a whole lot of formalities at the
start; a simple “hi,” “hello” can very well do the job for you. Focus
more on the topic. Every second counts.
2. Give away your primary message in the first twenty-five seconds itself
Your tutorial video must be based on an important message. It can be anything; even a one-liner counts as a message, but the
point that I am trying to make here is that you need to give it away in
the first twenty-five seconds itself. After all remember, your audience may not have the patience to go
through the entire video. And that message is the most important weapon
you have in your money-making arsenal. So the quicker you give it away,
the better it’s going to be.
3. Do not run rings around the content
This would only make your audience think that you have added words to needlessly increase the length of your video. So avoid at all possible cost because it won’t do your credibility a whole lot of good in the long run.
4. Keep the video simple for easier comprehensibility
If you honestly want to keep your video brief (which you should), you
should also strive to make it as simple as possible so that your
audience can understand it in a jiffy. Try to refrain from using flashy text and elements in your video.
Also, try to avoid technical words in your script, especially if the
tutorial is targeted towards the beginners of the subject having no
prior idea of the matter.
Keep it short, simple, and right on the money.
Note: A well-made tutorial video is usually made of four important parts:
The Problem: This is where you discuss the problem
(like highlighting the primary academic issues faced by a GRE aspirant
or the common mistakes made by a candidate in the quantitative aptitude
section). Mention this at the start. Timeframe: 0:00-0:20.
The Solution: The problem should always be followed by a
solution. This is perhaps the most important part of the video because
this is where you are going to convey your most important message (like
do this or that to keep the problem at bay). Timeframe: 0:20-0:25.
The Explanation: How will the solution work? You have to explain that here. Time frame: 0:25-0:50.
Call for action: What do you want your audience (or
students) to do next? Do you want them to subscribe, like, or share your
video? Say it here with a nice little conclusion. Timeframe: 0:50-0:60.
[The information provided above is purely based on a random 60
seconds video. If your video’s longer or shorter than the
60 seconds-period, break up the individual time frames in appropriate
proportions resembling the ones depicted above.]
5. Include a bit of polished humour if possible
Try to include a bit of humour in your video to make it more attractive from the audience’s point of view. Nobody wants to go through a bland piece of grumpy lecture, however
short it might appear to be. A bit of humour can spice it up beautifully.
Use it to your advantage.
6. Finally, tell a story
As I said before, nobody wants to spend their time on a boring piece of lecture. So if you want to create the maximum impression on your audience, you
must do it in the most intriguing manner as possible, as if you are
telling a story.
Can you do it?
If you can, it’s awesome!
So that’s it then. It’s time I sign off for the time being. Hope the
tips and tricks mentioned above come in handy for your purpose. If you have anything to say about this, You can write in the below mentioned comment box :) Farewell!