Retail is one of the fastest growing sectors nowadays. International brands & their formats are coming into India which has modernized our buying behavior & retail market as well. Earlier we use to go to our old kirana stores or the domestic markets near to our living place & now malls have introduced a new buying pattern. They are more concerned about visual esthetics, colors, seasonal availability, variety & experiments. With the introduction to malls, so we require good work force also who are skilled in mall management techniques. Many educational institutes have come up with professional courses also, like MBA specialized in retail management or visual merchandising.
Visual merchandising is not just folding up clothes & placing it back. It is the way to increase the sales by creating an appealing visual esthetics, which increases the footfall. Elements which are used to make it complete a big hit are: colors, format, store display, window displays, mannequins, fixtures, cash counters, proper entrance/exits, lightening, signage etc. it changes according to seasons or festivals. All this together makes a complete store display & a visual merchandiser is responsible for this. Main task of the merchandiser is to make the skew available on the shelves, which includes responsibilities like inventory control, logistics, store management, loss prevention, etc. Every category available & competing in the market like apparels, footwear, jewelry, gadgets, eatables etc, all are using visual merchandising as a strong tool to make their sales eye catchy & high.
Demands have increased in the retail sector, as malls have covered a large area when we talk about shopping trends in India. Not just in metro cities, malls have started showing up their presence in Tier-I, Tier-II & Tier-III cities. You can start your career in such big brands like Big Bazaar, shopper stop, Da Milano, Mango, Lifestyle, Woodland, Zara, etc. In a retail store, we have huge opportunities waiting for young fresher minds to make their career in retail. You can work as
"¢ Cash counter executive
"¢ Sales executive
"¢ Fashion consultant, senior fashion consultant
"¢ Sales manager
"¢ Store assistant manager, store manager
"¢ Visual merchandiser
"¢ General Manager, regional manager, zonal manager, deputy city head
"¢ Franchise coordinator, franchise manager
"¢ In-house sales coordinator
"¢ Loss prevention manager, many more.
From household grocery to fashion garments, everything is available at your nearest stores now with immense variety & services with Flexible hours. In few upcoming years, retail will become a very huge & promising industry amongst all. Try & seek what retail sector have for you.