We live in an every evolving world. We as a nation are growing and emerging as an influential and stable economy. We were one of the few to be least affected by the global economic slowdown in 2009-2013. The outcome was that we got less dependent on the MNCs for our livelihood. As a result, a lot of us thought of venturing into our own startups.
Some turned out to be super successful. As of now, we have around 12,481 companies from different sectors like Travel and tourism, Online shopping, Real estate, Finance technology, Technology, Television, E- commerce, Training to name a few and they have over 14,160 investors. There are more coming up on a daily basis. So is it really a good time to launch a startup in India?
The answer to that would be, yes! It is indeed a very good time to launch a startup in India. The reason being, we are at our peak in terms of our experience, our knowledge and the resources required. The manpower is increasing as the younger generation is more open to working with startups and sharing their ideas without hesitation.
We now have a lot of awareness when it comes to Technology and the internet. Computers have been made an integral part of our academic curriculum; the coming generation is getting better exposure to it and is completely well versed with the usage of the same. Innovation is no more an alien concept to us. We have been there and done that as a nation. It is the perfect time to get better at what we have been doing and with more confidence.
We had been venturing into startups and had taken our own time to establish it. The employment has gone up too because of the advent of startups in India. The trust has been established and the name has been created. A startup is now looked at with more reliability and possibility of it becoming a huge success. With this we see a major shift in peoples' approach to making a career for one's self. So campus placements will always remain important but it is no more a do or die thing.
Friends in college look at brainstorming and investing their time, money, efforts in something that they can call their own. We all want to reap benefits from what we do but when we own a company it makes the process easier and more satisfactory rather than working 9 hours for someone else and then waiting for our leave to get sanctioned to meet our families. There is more awareness in people now about what they like or dislike and how they want things to be.
This makes it easier to understand the psychology of my prospect customers and innovating/creating something which would benefit them in the maximum possible way. Everything has a crest and trough and when it comes to launching startups in India, we are heading towards the crest!