Throws first salvo to promote London Olympics 2012 with the launch of Olympic edition of HDFC Life School Quiz 2012
-- The quiz show to salute famous current and past Olympians who will be seen posing teaser questions to participating children
-- Grand Entrance Exam in Delhi on April 8,2012
Asia's leading sports content provider ESPN STAR Sports today announced the launch of School Quiz 2012 with HDFC Life as the title sponsor. Based on the theme of Olympics, the school quiz will judge the sporting quotients of young minds across the country. The television rounds will see 72 teams, with 2 members each; vie for the 'India's Top Sports School Quiz Team' title. In order to make the television rounds of the quiz accessible to students across the country, ESPN STAR Sports will hold a grand entrance exam for students studying in Class VI to Class X on April 08, 2012 in 23 cities across the country. ESPN STAR Sports' presenter & commentator Alan Wilkins will host the quiz. The on-air telecast of HDFC Life School Quiz 2012 begins on June 01, 2012.
In this Olympic year, the Olympic edition of HDFC School Quiz 2012 is an important initiative by ESPN STAR Sports to enthrall, entertain and educate sports fans across the country about the forthcoming sporting championships. The quiz show will also have a special section where-in famous current and past Indian Olympians will pose teaser questions to participating students. The televised broadcast of HDFC School Quiz 2012 precedes London Olympics 2012 which will also be showcased on ESPN STAR Sports.
Speaking on the occasion, Mr. Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, "We are delighted to announce the launch of HDFC Life School Quiz 2012. The quiz tests not just skills and knowledge but also provides healthy, popular entertainment to the vast nationwide audience.This is an initiative which is extremely close to our hearts. I am eager to see how children from this sports mad country fare in this special Olympics edition."
Speaking on the occasion, Mr. Sanjay Tripathy, Executive Vice President - Head Marketing & Direct Channels, HDFC Life said, "It is our privilege to be associated with School Quiz 2012 which will reach out to children across the nation. The School Quiz will provide a platform for the participants to represent their school, and bring pride and glory to their institution thereby improving their knowledge and enhancing confidence level. We believe these are pre-requisites for a successful career and independent future, which aligns with our brand promise of 'Sar Utha ke Jiyo', which propagates self-respect. At HDFC Life we make constant endeavors to empower children to achieve their dreams and with this quiz we take a step further to strengthen this relationship with them."
Format of the quiz
The written qualifier will be organized in 23 cities from four zones on April 08, 2012. More details can be sourced from www.espnstar.com
A total of 72 teams, 18 teams from each zone, will qualify for the TV rounds.
Stage 1 of the television round- The Zonal Qualifier - will have 6 episodes in each zone and therefore 6 winners from each zone.
Stage 2 -The Zonal Finals - will have 8 episodes in all - 2 episodes in each zone therefore 2 winners from each zone; and best lucky loser amongst all zones. A total of 9 teams will qualify for stage 3.
Stage 3- The National Semifinals - will have 3 episodes therefore 3 winners.
Stage 4 -TheNational Final - best of the three final; features 3 winners of the previous round. Therefore the quiz will have 37 episodes in all with a possibility of the 38th (if the best of three final series goes all the way)
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet the diverse needs of Asian sports fans.
ESPN STAR Sports' networks cover 24 countries, showcasing world-class premier sports programming to Asian viewers. This includes ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Indonesia, ESPN SEA, ESPN SEA 2, ESPN Taiwan, SBS ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Sports Indonesia, STAR Cricket, ESPNEWS, ESPN HD (Malaysia), ESPN HD (SEA), ESPN HD (Taiwan), ESPN HD (India), STAR Cricket HD, ESPN Player (Singapore), ESPN Player (Hong Kong) and ESPN Player (Malaysia).
ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. ESPN Player, a revolutionary broadband network offers users with anytime, anywhere access to live world-class sports content, delivers real time in-game stats and scoreboards, and a fully interactive experience for users to enjoy their viewing experience with other sport fans online. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. mobileESPN offers a combination of specially produced video news clips, in-depth news coverage and analysis for sport fans constantly on the move. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events across Asia.
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Sameer Bajaj, Associate Director, Corporate Communications, ESPN Software India Pvt. Ltd, +91 (124) 4147777/ +91 9811222700, [email protected]
Sukriti Kalra, IPAN Hill & Knowlton, +91 9910393262, [email protected]