ITC's major flagship 'iTech 2016' competition which is an annual technology innovation and co-creation platform aimed at promoting entrepreneurship. Students from SRM- Anshuman Pandey, Aditthya Ramakrishnan, Rohan Pooniwala and Raghav Gupta bagged the first place in the competition.
The second in the series by ITC was a 30 hour Hackathon on Augmented Reality (AR) and Virtual Reality (VR) and held in the company's Bangalore campus on July 16th and 17th. The hackathon provides participants with an opportunity to develop ideas to prototypes across a wide range of business challenges. This platform is also a testimony to ITC Infotech's commitment towards accelerating innovation in disruptive technology areas.
These students have no less than created history by winning this competition as it is the first time a student team has won the prestigious Hackathon beating professional teams from across the country. According to the officials, over 1700 teams applied to take part in the competition from across the world. After cut throat elimination rounds, only 45 teams could make it to the finals. After the final round, SRM team was meritorious. As the winners of the competition, they won Rs. three lakhs in prize money.
Anshuman Pandey of the winning team told, "We created a mixed reality smartphone app, 'NOMI', a short form for 'Know Me!' The app is a clever invention aimed to re-define shopping experience in stores and online. The team used Vuforia and Unity to develop the app and powered it with artificial intelligence and advanced machine learning capabilities. NOMI creates an immersive and interactive AR and VR environment to assist customers choose the right product by showing users all they need to know about a product from its nutritional facts to pricing range. It allows users of the app to choose among the alternatives of a product along with real time news related to the product."
He further added, "We took the use case of a consumer who is unaware about the effects of a product on his or her health and developed an app that could provide them with all the information they need related to it."
After the completion of the event, many investors who have been impressed with the market viability of the winning idea approached the team. The fact that a student team won a national Hackathon beating established professionals has served as an inspiration to students of SRM University and also for the students across the nation. Brainbuxa will keep you updated on such news across the nation, for more take a halt at Brainbuxa.