Frost & Sullivan's global flagship event, the Global Community of Growth, Innovation and Leadership (GIL), which is conducted across 14 countries around the globe, just concluded its 'Journey to Visionary Innovation' in India on 9th October, 2012 at JW Marriott, Mumbai, India.
The Event, with participation from a 150+ senior level delegation, saw the launch of a book titled "New Mega Trends" written by none other than Frost & Sullivan Partner, Sarwant Singh and published by Palgrave Macmillan. Frost & Sullivan's "New Mega Trends" identifies and evaluates emerging Mega Trends and their sub trends, translating these to real opportunities for everyday business and personal life. The analysis in this book, tested with some of the largest Fortune 1000 companies, identifies the 10 most important global Mega Trends - global, sustained and macroeconomic forces of development impacting the world thereby affecting businesses, economies, societies, cultures and our personal lives - that will redefine the world by 2020.
Further, the book also addresses the "Macro to Micro" methodology, which can be applied to help identify "Blue Ocean", or uncontested white space market opportunities, and also answer questions like:
-- How will we travel to work in the cities of the future?
-- What is Zero Vision, and is it the next big thing?
-- How will we stay connected in the future?
-- Will our wellness and well-being top the business agenda, and be more important than sustainability and the environment?
-- What new business models will succeed in future?
The Book currently is available in the UK, Europe and Asia, and will be launched in the USA on Tuesday, 30th Oct, 2012.
Speaking on the book and its relevance for India, Sarwant Singh, Partner, Frost & Sullivan, said, "This book highlights those trends that provide a plethora of innovative growth opportunities across the eco system. All these global trends are applicable to India, and understanding them and their underlying forces will help one identify as well as drive new business and career opportunities"
At GIL 2012: India, Sarwant, besides sharing the global trends covered in his book "New Mega Trends", provided Macro to Micro Analysis of these trends and how it would impact India. Through the Industry Convergence workshop, he provided real insight on the mega forces that are driving convergence and ideas for how to use this to seize white space market opportunities. Best practices were shared for companies to navigate their path and identify a course of action.
The Mega Trends and concepts under these trends covered by him included:
-- Mega Trend 1: Urbanization - "City will be a new Customer"
-- Mega Trend 2: Smart is the New Green - covers World of Smart Cities, Smart Technology, Smart Infrastructure, Smart Energy, Smart Mobility, Smart Buildings, Smart Windows, Smart Cloud, Smart Materials, Smart Bandages, Smart Factory and Smart Meters
-- Mega Trend 3: Social Trends - Geo Socialization, She-conomy, Ageing Population, Reverse Brain Drain, Gen Y, Middle Bulge, Generational Political Shift, Surge in Asian Work Pool and Robo Slaves
-- Mega Trend 4: Economic Trends - Beyond BRIC's, The Next Game Changers are countries like Mexico, Argentina, South Africa, Egypt, Poland, Turkey, Thailand, Vietnam and Philippines
-- Mega Trend 5: Connectivity and Convergence - Connected Devices, Augmented Reality impacting different personal experiences like Social Networking, Restaurant Reviews, Shopping, Watching Sports, and News, etc.
-- Mega Trend 6: Bricks and Clicks - The Retail Model will evolve from a Single/Multiple Channel Model to an Integrated Cross Channel Model, for example, Virtual Stores, Interactive Stores, Hyper Online Markets
-- Mega Trend 7: Innovating to Zero - Zero Energy Building, Carbon Neutral City, Zero Defects, Zero Accidents, Zero Time Business Incubation, and Zero Design-To-Shelf (Retail)
-- Mega Trend 8: New Business Models: Value for Many - involving Personalization and Customization, Co-Creation, One-off Experience and Pay as you go model
-- Mega Trend 9: Health, Wellness and Well-being - E-Health, Gene Therapy, Wonder Drugs, Health Kiosks, Tissue Engineering, Nutraceuticals, Healthcare Tourism, Cybernetics and Non-Invasive Surgery
-- Mega Trend 10: Future of Mobility - Innovations to focus on the "Wild" Side to meet the Unmet Needs - Wild Innovations such as Mobility Integration, New Mobility Products, Motorized Mover, Two Seater Electric Car; Application Innovations such as Car Sharing, Car Pooling and Bike sharing, etc. Overall, future of Mobility is Multi- Modal Commuting, combining door-to-door solutions using dedicated mobility platforms.
-- Mega Trend 11: Infrastructure Development
If you are a leader with a corporate vision, a strategic planner within your organization, or just curious about your future, Frost & Sullivan's book, "New Mega Trends," provides stimulating stories, startling facts and thought provoking case studies that will not only give a glimpse of how your future will be, but also reveals what opportunities lie in the here and now.
For more information on Frost & Sullivan's "New Mega Trends" book, or to view the video for this new global analysis or, to know more on specific trends, specific concepts shared at GIL 2012: India, please contact Nimisha Iyer, Corporate Communications, at [email protected]
Click here for a preview of the "New Mega Trends" presentation available on SlideShare or visit: http://slidesha.re/NPnjbQ
For GIL 2012: India, SafeExpress was the Event Partner. Bloomberg TV supported the event as Electronic Partner. Autocar Professional, Efficient Manufacturing, Express Computer, Infrastructure Today and Power Today supported the event as Industry Media Partners.
"Fifteen years ago, Frances Cairncross predicted the Death of Distance. In the age of social media, we know that futurology with an accent on technology is a key for politicians, business people and all of us as citizens of this ever crowded planet. Singh has laid out a fascinating scenario, which should make us think hard about the world our children are going to inherit."
Steve Norris, former British minister and London mayoral candidate
"An eye-opening read."
John Reed, Financial Times Motor Industry Correspondent
"Predicting trends successfully is vital for all businesses. This book can be an important aid for companies large and small."
Sir John Armitt
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
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About Palgrave Macmillan
Palgrave Macmillan publishes high-impact academic research, trade non-fiction and professional works across the humanities, social sciences and business. We endeavour to serve the academic community and to inform, educate and inspire professionals and general readers by continually innovating both digitally and in print. Our unique publishing approach is underpinned by our respect for and our responsibility to our authors and their works.
Caroline Lewis, Corporate Communications - South Asia, Frost & Sullivan, +91 98217 37935, carolin[email protected]
Nimisha Iyer, Corporate Communications - South Asia & Middle East, Frost & Sullivan, +91 98200 50519/+91 (22) 6607 2004, [email protected]
Ravinder Kaur, Corporate Communications - South Asia, Frost & Sullivan, +91 99401 41714/+91 (44) 6681 4080, [email protected]