Based on the unique 'learn and earn model', International School of Business and Media has tied up with Shoppers stop to launch a course in Fashion Retail Management. Designed for a duration of 18 months the course promises to place students in premium retail outlets of the country after completion.
Divided into nine months of classroom learning and nine months of practical training, the course equips students to handle the front end profile of Shoppers Stop as Fashion assistant, graduating to take over any managerial position in Shoppers Stop or in the retail sector. The skill set acquired during the course coupled with on-the-job training also prepare students to handle sales and marketing profile even outside the retail sector. In future students can laterally transit to verticals like hospitality management, infrastructure management, facility management and marketing and sales to name a few.
Talking about the tie up Dr.Pramod Kumar, President ISB&M said "With giant retail international players entering the Indian retail market and, the need for professionals prepared to take on the challenges posed by the industry rises rapidly. The present retail boom provides immense opportunities to find a foothold at this stage and we at ISB&M hope to make this journey more rewarding by giving our students a chance to combine creative fashion interest with business and management skills through this unique tie up with Shoppers Stop".
Designed by IIMA, the course curriculum includes subjects such as Visual Merchandising, Retail Selling Skills, Loyalty Programme, Fashion Product Knowledge and Store Operations accompanied with quarterly tests. Trained over a over a period of 18 months candidates will be exposed to all aspects of retail management from the business aspects and managing customers to the more creative areas like shop windows and presentation.
Talking about the growing need of industry oriented courses, Jayanthi Krishnan, Director ISB&M said "Recognizing the growing need of practical knowledge,ISB&M has constantly been working to make education more relevant with its thrust on industry association and on the job training for its students. Strengthening our industry connect the tie up with Shopper's Stop- one of country's front runner in the retail industry, will ensure that students are industry ready when they pass out from ISB&M giving them a professional edge ".
What distinguishes the programme in Fashion retail programme is the unique "earn while you learn model"which lets students earn approximately Rs. 9000 per month during the training. After successful completion of the course in around six to twelve months time, Fashion Assistants can opt for a management position by clearing an assessment. Successful candidates will further be groomed for a management position via a special programme called "Baby Kangaroo". Reassessed for their performance at the end of one year, candidate will be eligible to qualify for the position of Department Manager, for which the compensation would range between Rs. 2.75 to 3 lakhs.
Notes to Editor
Founded in the year 2001, ISB&M School of Communication has grown rapidly in the last eight years and located at four cities: Pune, Kolkata, Gurgaon & Bangalore. It has 1800 alumni and presently over 2500 students who are pursuing their studies in different programmes at various campuses. The Group maintains high standards of excellence and continuously strive to create a learning environment in order to promote a great career.
ISB&M School of Communication (A Division of ISB&M Training Pvt. Ltd.) offers job-oriented and market-driven post-graduate training programmes in media leading to employment through campus recruitment programme. The media training courses are highly accepted and acknowledged by industry at entry level employment.