Hughes Communication India Limited a 100% subsidiary of Hughes Network System today announced that it has partnered with Mudra Institute of Communications Ahemdabad (MICA) to launch Post Graduate Certification Program on Advertising Management and Public Relations (PGCAMPR).
The one year program will start from April 2012 and will bring together MICA's reputed faculty to help students across India with course content specific to Public Relations and Advertising to help create a successful marketing and communication professionals tailor-made for the Indian corporate ecosystem.
Using a pragmatic and result-oriented philosophy, MICA professors will employ a variety of teaching methodologies that will include formal lectures, case studies, team and individual presentations, role-play and negotiations, action learning, group-discussions and workshops on specific aspects of communications and creative brief writing. Students will also get to learn and use numerous tactical/implementation modules related to advertising and public relations including consumer behavior, marketing research, digital marketing and media management.
Additionally, the programme provides participants an opportunity to interact with industry thought leaders to get practical perspectives and tips on managing brands. Students will also get opportunities for discussions with professionals and peers from organisations facing a diverse set of brand positioning and marketing communication challenges. In just one year, this intensive programme will aim at filling in the knowledge gaps in essential communication disciplines to facilitate the transition of functional specialists into more all-rounded generalists with a host of general marketing skills.
Speaking on the occasion Mr. Rajpreet Singh, Director Marketing & Sales of Hughes Global Education said, "India is the next big battlefield for global public relations and advertising firms when it comes to brand building and marketing. The public relations and advertising scene in India have undergone a metamorphosis both in terms of the hugely diverse audiences and the sheer number of platforms available for dissemination of news, information and corporate messaging. The program aims to develop a strong set of communications and marketing professionals with the skill-sets and ability to plan and execute diverse positioning and communication strategies for brands and organizations."
Added, Prof Falguni Vasavda Oza, Programme Director, Mudra Institute of Communication Ahmedabad, "The specialized one year PGCAMPR programme combines with MICA's best-in-breed teaching-learning methodologies to equip students with specific communications and advertising insights and learnings. The focus is on imparting lessons through courseware that includes real life case-studies and practical sessions to ensure that students emerge as skilled professionals, armed with the necessary tools and knowledge to manage brands in the digital-age."
The PGCAMPR course will be offered through the Interactive Onsite Learning (IOL) platform of Hughes Global Education, a leader in Executive Education in India. The platform seamlessly integrates the strengths and advantages of the traditional method of education with the latest in technology. Using a very powerful interface, Hughes Global Education enables the education community to reach out to students, corporates and working professionals throughout India with highly interactive sessions using video, voice and data.
Hughes Global Education already has more than 25000 students adopt its platform across 75 cities spread by length and breadth across the country and 8 academic partner institutes to improve their skills sets and move up the value chain within their organizations.
About Hughes Communications India Limited
Hughes Communications India Limited is India's leading provider of broadband networks. The company provides broadband satellite networks and services for enterprises, governments and small businesses. Hughes encompasses all broadband solutions and managed services from Hughes, bridging the best of satellite and terrestrial technologies. It pioneered and is the leading provider of several new services and applications such as interactive distance learning and rural networks for bringing the benefits of broadband to the underserved markets.
Hughes Global Education, a business segment of Hughes Communications India, provides platform on technology based Education through real time Interactive Onsite Learning (IOL). The platform seamlessly integrates the strengths and advantages of traditional methods of education with the latest in technology through live, interactive, real-time, two way video, voice and data interaction / exchange.
To know more about HCIL, visit www.hugheseducation.com
About Mudra Institute of Communications
Mudra Institute of Communications, Ahmedabad (MICA) was envisioned in 1991 as the leading educational institute to provide the growing Indian Communications industry with trained talent in the Media & Integrated Marketing Communications industry.
MICA's Centres of Excellence namely MICORE (Research Wing), EDC (Entrepreneurship Development Centre), KEIC (Knowledge Exchange and Information Centre), MDC (Management Development Centre) and CSDC (Centre for Social & Development Communications) are engaged in a vast array of activities including but not limited to MDP's, International Exchanges, Online education, Knowledge exchange and publications, CSR projects, Development communications, Consultancy and cutting edge Research directly related to realizing MICA's vision.
In continuously encouraging intellectual and creative vibrancy amongst faculty and students, MICA is fortunate to receive projects from industry under the MICAMINDS banner, see an ever increasing program listing at the MICANVAS (MICA's annual brand management event) and be fortunate to have senior professionals from industry being invited under MLS (MICA Lecture Series).
MICA has always been a visionary in addressing the futuristic needs of the Retail, Entrepreneurship, Design and Creative Communications industry through its various programmes. Differentiated for its creativity, out of the box thinking & divergent culture, MICA has grown not just in terms of infrastructure, academic rigor, content & purpose, but also in stature, acceptance and reputation amongst its stakeholders - industry, academia, and young aspiring graduates.
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Sunit Rai, Six Degrees Public Relations, +91 9711244003, [email protected]