GROHE from Germany, the world's number 1 brand in sanitary fittings, recently launched a Skill Enhancement Programme at the GROHE JAL Academy, Mumbai to optimally train its service technicians for this important aspect of their profession.
The new residential programme means that the youngsters attending the academy's plumber training workshop will be joined by a total of 100 service technicians from all over India. Coming to Mumbai in batches of 20 for ten days, they will be looked after by a resident service engineer and a service technician. The Skills Enhancement Programme, which includes the development of behavioural skills, also offers the local students attending the training centre a valuable opportunity to expand their skills in such areas as customer relationship, etiquette and work ethics.
Professional and courteous behaviour even when dealing with difficult customers is a day-to-day requirement in modern customer service industries.
The first batch of this programme witnessed the well learned professors such as K. Srinivas Raju, Technical Manager at GROHE, India operations and Amarr G. Prabhu, principal of the St. Joseph's Industrial Training Institute of Don Bosco Mondo, introducing the programme to the trainees.
This included advising them to enhance their knowledge and encouraging the class to translate their newly acquired skills into real-life situations and never to forget that a good plumber's duty is not only to achieve customer satisfaction but also to save water, in keeping with the GROHE brand's commitment to sustainability.
Commenting on the initiative, Renu Misra, VP and MD, GROHE India said "Serving today's customers requires a lot more than purely technical expertise, namely tact and discretion in dealing with people, we are hoping that New Skill Development programme in Grohe Jal Academy will provide a valuable knowledge for GROHE service technicians in India and enhance the quality of service."
The location for the new Skill Enhancement Programme is well chosen. Established in 2009 by GROHE and Don Bosco Mondo, the GROHE JAL Academy is centred on a fully equipped training workshop for young people from economically challenged backgrounds. By qualifying trainees to become professional plumbers, the academy gives them the opportunity to start a career as a skilled tradesman and to earn their livelihood. Last year this successful project won the first prize in the Innovation Competition for Professional Education Projects in Developing Countries sponsored by Germany's Federal Ministry for Economic Cooperation and Development.
The GROHE Group comprises Grohe AG, Hemer, Joyou AG, Hamburg, (fully consolidated since 1 July 2011) and other subsidiaries in foreign markets.
Grohe AG is Europe's largest and the world's leading provider of sanitary fittings under one brand. As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer "Pure Freude an Wasser".
The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at Joyou). There are about 2,300 employees working at GROHE in Germany. In 2011, the company's kitchen and bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated consolidated sales of ?1,165 million. In 2012 GROHE achieved a consolidated turnover of around EUR 1,400 million .
GROHE has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 84 percent of its sales outside Germany.
About GROHE India Pvt. Ltd. (GIPL)
GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG and has completed five years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. GROHE launched its second Indian 'GROHE Live! Centre' in Mumbai in February 2012. This centre is a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements of Quality, Technology and Design.
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