PVR Nest, the CSR arm and registered foundation of PVR Ltd. launches a new edition of its flagship program CineArt 'Aqua' on the issue of 'Water conservation & recovery'. This award winning program converges the powerful mediums of Cinema, Films and Art and has become an alternate education medium to build children's capacities on critical issues.
The program was launched at Venkateshwar International School, Sector 10 at Dwarka with the 50 school coming together for a full- fledged intensive orientation and knowledge session through creative mediums on the theme through powerful theatre performances by children from Ryan International School (Gurgaon), films on water and expert presentations.
Water is a pre- condition to life. This campaign through its clear and sustainable communication on the issue and emphasizing on the fact that with growing population, ever increasing consumption and other risk factors, this programme will inculcate 'Responsible Water leadership' and enable children from 50 schools to become role models, lead action and bring out a positive change in the society using path breaking and innovative mediums like films, theatre and interactive presentations. During this program, short listed children will be trained on making their own original 'Water' films and publication. After the program culmination in March'2013, the most popular three films will run at selected PVR Cinemas pan India.
This program will also reach out to thousands of people through its mass online social channels like Facebook and blogs.
Trident Controls Pvt. Ltd., Aqua Foundation and PVR Nest have come together for the first time for this mass scale alternate education campaign.
On the occasion, Ms Deepa Menon, Vice President- Corporate Social Responsibility at PVR Limited said "We are all witness to our country's development that is taking place at the expense of increasing urbanization putting severe pressure on important resources like water. As stakeholders in the country's progress, all business houses like us have now a bigger task in hand - the issue of urban sustainability. Here in PVR, we consider ourselves fortunate enough to address this issue through access to a mass medium reaching out to over 28 million people visiting our cinemas spread in 13 states & 27 cities. PVR Nest, PVR's social arm has been able to develop a sustainable communication model through 'CineArt' to create mass scale awareness among school children on understanding & handling critical sustainability issues facing us today be it Environment & Nature, Health or Road Safety. Throughout the last 4 years of its implementation, CineArt has been able to reach out to over 250 schools (NGO/ Community/ Public and Private) and 1, 00,000 children and has trained over 1500 children on film making.
On the occasion Mr. Krishna Prasad Moturi, Managing Director of Trident Controls said "Our organization has been innovative and environmentally conscious through our products. Collaborating with PVR Nest and its program CineArt gives us an opportunity to educate children on the important issue of 'Water conservation'. We aim for a sustained behavioral change in children since they will be educated through creative mediums that they relate to and understand easily.
On the occasion Dr. Sanjay Rana, Chairman of Aqua Foundation said "Aqua Foundation has strived to create and diffuse social knowledge about sustainable use and conservation of water to diverse groups. Partnering with PVR Nest's CineArt will help us develop 'Water leadership' amongst children who are the stakeholders of tomorrow's society. We aim to create an all round mindset change using the innovative mediums of Cinema, Films and Art.
About PVR Nest
People, Ideas and Actions are the integral strengths and voice of PVR Nest, the corporate social program of PVR Ltd for children and environment. Over the last seven years, PVR Nest has established sustained and focused programs for community education, learning, integrating and supporting children through healthcare, daily nutrition, rehabilitation and creating employability. Nest works with more than 500 children on ground and reaches out to more than 1,00,000 children each year via convergence of Cinema and Art.
CineArt is a flagship program of PVR Nest, an attempt to bring children and youth closer to social and environmental issues through mediums of Cinema and Art. This program has received the highest accolades from Aaj Tak Care Awards'2012 and Global Green Awards, London'2010.
Deepa Menon, +91 9811300540
Ruchika, +91 8130301888
Nidhi Kant, +91 9910269072