To make the media students sensitive with regards to the public health reporting skills, Unicef India has entered into a partnership with Oxford University and held a three-month long awareness and skill development program in Delhi - the first time in India.
Forty students of premier media institute Indian Institute of Mass Communication (IIMC) finished the course here, currently offered to public health professionals in Britain, to bring around the positive change.
On the motto and main importance of the program, Sunil Arora, secretary, ministry of information and broadcasting said: "It would have a visionary impact on reportage leading to more evidence-based coverage of crucial subjects such as public health and related development issues."
Unicef's country representative Louis-Georges Arsenault, said: "Our consultations with media and journalism schools across the country gave us key insights on the need to make a valuable yet simple course which enables a scientific and evidence-based approach to reporting public health issues, especially those concerning child survival."
Let's hope this gives a much needed makeover to our media personnel.