India is a developing nation, yet refuses to be left behind in any aspect. As the statistics inform, India is going entirely digital, with 56 per cent internet users in urban areas, but the women in rural areas are just bound to number 27 per cent of the lot, in terms of going digital. The government has now initiated efforts in a direction to rectify this shortcoming.
Google India's project Internet Saathi has turned out to be a boon for rural India, to make the women aware of the online world. Google has taken a high number of measures to fuel the digital growth.
The movement until now gained momentum under the campaign "“ Helping Women Get Online.
Sapna Chandra, Google Marketing head, addressed the fact that only one third of the population of users were women which had lead to gender disparity. India, out of all countries worldwide had a lesser number of women online.
The Internet Saathi movement by Google India started in the year 2015 and since then has changed about four thousand villages in five states of the country, namely, Andhra Pradesh, Gujarat, Jharkhand, Madhya Pradesh and Rajasthan.
Internet Saathi, since its launch, has helped train above 1,00,000 women. The count of women increases by 500 women per week. These trained women work with Internet Saathi, reach out to other women from rural areas, helping them take advantage of the available facilities. They travel via bicycles, carrying smartphones and tablets.