Whether you say the earth is half full or half empty; the electricity resources are limited, but yes, there is some kind of infinite power source and that is free to use all day and every day and it is solar energy...
Solar energy is a renewable resource of energy and India can generate about 5,000 trillion kilowatt-hours energy (kWh) per year, but India is producing very low solar energy. The reason for the low energy generation in India is because of lack of awareness and knowledge; but there is a man who has found a solution to it and after many failures now making India aware of solar energy through his diverse products used by solar energy and he is Mr. Vijay Khemji Bhai Bhanderi. Let's know his story through his words..
A Rendezvous with Vijay Bhanderi's- The Journey of Fall and Rise
Failures are the part of life; If you don't fail, you don't learn and if you don't learn you will never change. Failure is the first step towards success, this is what Vijay Khemji Bhai Bhanderi believes in. Vijay, a person from the middle class family of Gujarat, with a small bag in the hands and Big dreams in his heart came to Jaipur for taking the first step towards his goal to be an entrepreneur. Vijay always had a quest to be a businessman and to do something of his own and today he is a young emerging entrepreneur, but his life was not as easy and smooth as it is now. Vijay had faced many failures in his life; there was a time when he even got bankrupt, but he stood again and now he is one of the emerging businessmen dealing in renewable source products.
Initially at childhood Vijay had faced some financial crises in his family, it was a time when he was advised to quit his studies and start doing job to support his family. He was very determined towards his goal.
"I have tried to learn everything in my life right start from vehicle repairing to sweeping of floors, I didn't want to leave any stone unturned at that moment, because I didn't know what might come useful for me"
Being differently advised by different people was not at all tolerable; Vijay was fascinated with the heads of his village (influential people). "I always have fascination to be as and more influential as the heads of my village and that's what made me think to do something of my own" Vijay Said.
Within sometime of completing his studies from Institute of Rural Management, Jaipur, Vijay had his business started in Rajkot (Gujarat) in Renewable Energy products. As it is said "Big Changes come from Small Initiation", so what was started at a small level gradually grew into a decent setup, this was the inception of the Generic Renewable Energy Pvt. Ltd. On asking why only Solar products, he said.....
"The coming time will be of Solar energy products only. The reason being, the man made resources are depleting at the exhausting rate and the time will come when the dependency on solar products will be high. Therefore, people are getting aware more about the renewable sources of energies because of a hike in electricity bills, water bills etc. every day. In this scenario, if they will have something which comes under their budget and that too with a one time investment; more people will start getting attracted towards renewable resource."
The Fall and The Rise
There is saying "What defines us is how well we rise after falling" and this is what Vijay has shown. Initially, when Vijay started his business he had two partners, with Vijay having a negligible share in the company. Due to some unfortunate reason, things didn't go well, and the time has come where the Company got Bankrupt and there was a time when Vijay got insolvent and all his wealth was wiped out. On asking about that phase of his life, he said that only one thing that has given him strength, it was his self confidence. As it is truly said "Accept your past without regrets, Handle your present with confidence and face your future without fear."
Vijay analyzed his mistakes, worked on his drawbacks and now to start with something new, he has to believe in himself and he believed indeed. He didn't care what people will say for re-launching his business and has made his vision accordingly and started working to make the things go in the right direction; as he is sole proprietor of the company. Now, he has to start everything on his own, the past was definitely not easy. There was a long way to go, but as it's said where there is a will; there is a way. To start the things, Vijay approached different financial institution for the fund generation, he took some portion from his relatives, some amount from market and that's how the things got started.
After all, those difficulties, he has emerged as a shining star in the field of solar products. Today his company is not only doing great in the market, but also leaving its marks nationally and internationally. Vijay proved that nothing is impossible in this world, if you have courage in you. The hard work, dedication and the focus mind will reward you for your pain.
The Present Picture
One must always remember that, "Our current situation is not our final destination" and that's what Vijay has proved after his hardship. Even after facing so many hardships in his life he didn't lose his self confidence and today Generic Renewable Energy is working great not only nationally but also internationally.
Talking about his National Presence, Generic Renewable Energy is currently making deals in Rajasthan, Gujarat, Madhya Pradesh, Maharashtra and the products in which they are dealing with are Solar Water Heater, Fence Guard, Solar Home Lightening, etc. Initially Vijay was more focused towards urban areas, which he gradually covered according to his plan. Recently he has entered into rural markets, where farmers and their difficulties are his main concern, so to protect the production of a farmer from animals and birds, Generic Renewable has launched a new technology called Fence Guard, which helps farmer 110% by protecting their agriculture products without harming any animal.
Sometimes, the best way to learn is to go beyond limits and set your own rules. The boundaries were not meant for Vijay, after successfully marking his presence in domestic boundaries, he turns his steps towards international markets. They recently have tapped the African market and have completed the deal. "We have launched our new cooler segment in Uganda (Africa) and the response is unbelievable, it is 200% successful." Added Vijay. Vijay is also planning to launch his new segment of Filter Cooler which is a new technology sweeping in market, where the use of water in such coolers is quite low and cooling is comparatively much higher and the targeted market of these coolers is Dubai and Middle East Asia.
Augmentation in Line of Work
Mahatma Gandhi has said, "The real India lives in its Villages". The Indian economy still based on the agricultural products and their subsidiaries; Having approx 58% of the population from Farming background. Farmers are considered to be the main part of the population, so spreading his business dimension, Vijay is also planning to enter into cosmetics filed by bringing herbal products with the help of the farmers, where the process of production and selling will be done with the help of farmers. This will help in the employment generation in rural areas and farmers will get the right price for their products.
"With the cosmetic products, we are also coming up with water heater for U.S and London market also. But it will take some time," added Vijay. He also said, he is branding and marketing his products through sites like India Mart, Trade India and Rajkot.com.
There's a saying "diamond in the rough", well at least this is what we can say about Vijay. Vijay always has that ability to prove himself and to be something in his life. The youth of this time is more focusing on starting their own business, to establish their own venture, which we call start ups. But many of them are not as lucky as Vijay, who gets success as it is said "Not everyone is lucky enough to taste the victory".
On asking for his secret recipe of being a successful entrepreneur, Vijay said
"Just focus on what you are doing, and complete the task no matter what life throws your way. Keep a long vision and don't concise yourself to something."
He also advise future entrepreneur, "Whenever, a person starts something of his own, he should try to learn each and every thing that comes under his umbrella. Don't make it necessary to agree on everything that is being advised by anyone. Just listen to everyone and do what you feel right because ultimately it is you who will be bearing the consequences and enjoying the good result for your decision."
Just believe in yourself; Stay Focused; Keep long vision." Vijay shared his words for the new entrepreneurs who are planning to make a start up!
He also advised the new entrepreneur, "In this process, self analysis is must. One must know what a person is good at and what one's drawbacks are. Many people are there in this world whom you will meet and who will tell you what you can do and what you can't. Be positive and have the self confidence to finish what you have started."
A Glimpse of The Market
"Some succeed because they are destined to, but most succeed because they are determined to"; well, that's what we can say about Vijay. In the market Generic Renewable Energy has a monopoly with their products as they are the only one who is providing the FRP point sheet water cooler and government approved Fence guard, which again is the main reason of their monopoly. Generic fence guard is giving the guarantee for the safety of the animals in the farm and Vijay said.....
"Competition is always there, though we have no competitor's today, but it isn't necessary that the thing will be the same after the certain period of time, so it is therefore mandatory to work accordingly. "It doesn't matter how good you are doing in the market, make sure you make maintain good relations with your customers."
Giving reference to the quote by Michael LeBoeuf "A satisfied customer is the best business strategy of all". Vijay advised the young entrepreneur to maintain good relationship with customers as people will forget what you have done to them, but they will never forget how you make them feel.
Vijay always likes to keep experimenting with the things and analyze the situation and told us that he also likes to help people when they are in need. "I want to inspire people.
I want someone to look at me and say "Because of you I didn't give up." Said Vijay.
Vijay shared his valuable views about Brainbuxa with us and said, that the concept of Brainbuxa.com is quite novel and unique. Its youth Oriented and to help youngsters in their need as it provides knowledge about different sections which are relates youngsters for e.g. Colleges, Study materials, blogs, etc. Today when studies and institutions has become nothing except a business, but in this era Brainbuxa.com has become a boon to students and youngsters to make them believe in themselves. Brainbuxa is helping youngsters to have confidence in oneself and it is a great concept with great work. Congratulations to all team Brainbuxa.com.
In the end he sums up with the quote by Louis L'amour -
"There will come a time when you believe everything is finished. That will be the beginning."
And so true it is what all you need is to believe in yourself and have passion in what you do, no matter how your heart is grieving, if you have firm believe in yourself the day will come when your dream will come true, Just like Vijay. As everybody wants happiness, No one wants pain, but how can you make a Rainbow without a little Rain!!
The comment section is open for everyone; you can comment if you like the interview, can have discussions with Mr. Vijay. Even we would like to invite the people in the comment section, who have some pictures with Mr. Vijay.